I recently took the plunge and signed up for a Twitter account more out of curiosity then anything else. I had heard a lot about it and people I know had Twitter accounts, but I did not really see much of a use for it as a tool to use at work. So, at first it was just a way of letting people know what was going on here at SingleHop, but as I used it a bit more and discovered some of the clients developed using the Twitter API, it soon became another beast entirely.
The first thing I discovered is the amazing amount of information that is at your fingertips when using a Twitter client such as TweetDeck. With TweetDeck, one can monitor search terms in real time. Any time anyone in the world tweets say "vegetable soup", I know about it. Very 1984, except that it is voluntary.
In my capacity as an Account Executive, I am very interested any time someone tweets a term such as "dedicated server" or any of the names of our major competitors, and whenever that happens, I get a notification on one of my monitors, I switch over to TweetDeck and find out what was said. ¬†Thus I find out how someone, somewhere in the world, is looking for dedicated host recommendations - valuable information. Someone not happy with their current provider? Also good to know, and so forth.
The second thing I discovered was how many of my current clients use Twitter on a regular basis. It has become a great way for me to keep in touch with some of them and identify new needs that they may have. This is great because at SingleHop our goal is to provide the best possible service, and we realize that in addition to a great infrastructure and support team, great customer service is also hugely important, and now Twitter is another way to make ourselves available to our clients.
The third thing that is exciting thing about Twitter is how easily accessible it is from nearly everywhere. For example, I was sitting by Lake Michigan reading a book last weekend when I noticed a tweet on my iPhone from a client who was having trouble submitting tickets (Yes, I am a workaholic). I was able to interact with the client and promptly login to my work jabber (an company-wide instant messaging program) account and speak to one of the admins on duty and start the ball rolling to get the issue resolved.
Now that I have been using Twitter for a few weeks, I am very impressed with the potential opportunities that I have come across, and I will definitely continue to use the service. Anyone who is interested SingleHop goings ons and special offers, feel free to follow me. I Twitter, and I am @SingleHopChris