Adrienne Wicklund

Adrienne Wicklund

Account Consultant

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Singlehop Blog

Hard Decisions & Hybrid Choices in a Cloudy World.


 Launching a web application has never been an easy. Regardless of what it actually is, if it will be used by people, it has to be reliable, scalable, and functional. The infrastructure that it lives on has to be affordable, easy to use, and appropriate for both where it is today and where it will be tomorrow. If you’re doing something that involves customer information, like an ecommerce project or a political campaign’s fundraising website, then it also has to be secure.

Sometimes the Cloud is the right choice. Frankly, many times it is Public Cloud architecture, that gives you the ability to rapidly increase and decrease the resources allocated to your virtual machines. This is its inherent advantage and it’s a big one.

So it’s no surprise that many in the web dev world are very much into Public Clouds… One needs not look far to find a popular consumer or business product hosted on one of the world’s many Public Clouds.

But the Cloud has its disadvantages and many organizations still choose the workhorse of the Internet and the Dedicated Server to base their applications on. And often time with good reason. Here are a few:

Control. Think of the Cloud as an apartment building and a dedicated server as your own House on 30 acres of land. Think about it, the building (physical structure) is the server, and when on 30 acres of land, it is dedicated to you. But when you are in an apartment building, you share the structure with a lot of other families. That’s clearly an oversimplification, but I think it gets the job done :-)

Privacy. For the same reasons, using your own dedicated hardware keeps other users from it. That’s not to say that the Cloud is insecure, but if done incorrectly, it can be a lot easier than a dedicated server.

You have consistent, predictable load.  If your web application gets 100 users an hour, every hour, and you can set your watch by it, then it is probably cheaper and more affordable to leverage your own hardware than paying for resources.

Of course, there are many more reasons. And a similar list for why you should consider using the Cloud instead.

Here is what most people don’t get: You don’t always have to make the choice. When you choose a platform that can handle both, like SingleHop’s, then you can choose which type of infrastructure “building block” makes the most sense for that specific PART of your solution. Let’s explore this for a moment:

The Public Cloud allows you to deploy virtually limitless resources in the form of Virtual Machines very rapidly. These Virtual Machines can be scaled up and down rapidly. They can be moved around just as easily. But to get this elastic functionality, you have to be in a very large pool of resources–one that other people need to be able to use also. Thus, it is a shared pool of resources, but your VM’s are isolated from other VMs. The potential for leaks is there, but is unlikely.

Creating your own Private Cloud is more costly, but if you deploy a large enough private pool of resources, you can have the same elasticity for your VMs. While your resource pool will be limited, you can move resources around between functions more easily.

Lets say you have an application that has 3 parts to it. The front end might get hit harder during busy shopping times, but it is a simple shopping cart that only sends information to the billing system.

You could then deploy the front end on the SingleHop Public Cloud and dynamically increase the resources to it when it is in high load, reducing them when not.

You can deploy a dedicated server to store the customer data behind the scenes. This server would be isolated and secure, it might not even have an Internet connection — only the SingleHop Private Network.

And viola, for a fraction of the cost, and without giving something up, you have deployed a Hybrid Solution…. One that takes advantage of two distinct technologies.

Imagine what you could do if you threw Private Cloud into the mix?

 


 

 

 


Video Blog on the New Tandem Reseller Features

Marc Bollinger, our Senior Project Manager takes a few minutes to cover some of the new features of our Tandem Reseller program.

Two Minutes On Tandem


Putting Big Data to Work

If you’ve read my post on the value of good statistics-gathering, you may have guessed that SingleHop is gathering a lot of statistical data for our clients. In fact, we have very extensive performance data on VMs and their nodes — so extensive that it was overwhelming our ability to deal with the flood of gigabytes. As a result, I’ve been spending the last few weeks trying to figure out how to fix the problem.

Singlehop uses MySQL as the main persistent store for keeping track of our datacenters. This means information about dozens of different objects — datacenters, cabs, switches, ips, servers, VMs, clouds, inventory, vlans, and more. We wanted to keep this DB small and limited for a number of reasons: faster backup and recovery, faster and more predictable performance, immunity from statistical DOS attacks. We decided to store our statistical data — stuff like access logs, bandwidth stats, and of course virtualization stats — in Mongo because we anticipated eventually having lots and lots of data, and Mongo looked like it would be easy to scale.

Of course, we made a number of rookie large-dataset mistakes. One of the biggest was that we were taken in by NoSQL’s promise of schema-less designs and so we didn’t really plan our document schema. We ended up with several different formats of data stored in the same collection, and having to cover our for past mistakes with logic in the code, creating code complexity. Standardizing the schema is extremely expensive, as it requires re-writing all of the old stats to the new schema.

Recently, however, we were able to rectify this mistake, because we were forced to aggregate our data. By standardizing on a common schema and using it throughout the code, we were able to create automated tools which go back into the data and reduce granularity; we now store raw stats in approximately 5-minute increments for only the first week, and then reduce the granularity to every hour and eventually every day. As a result, we were able to improve statics performance retrieval times as much as 90%. These are real improvements you can see in LEAP if you look at your historic data for your objects!

I’m probably bringing up an issue familiar to many people in today’s software industry. We’re all bombarded by massive amounts of data. The data is full of valuable knowledge, but the sheer volume of it makes learning anything elusive. Because everyone encounters these problems, though, there’s lot of help on the internet with how to solve them. I particularly appreciated a pair of posts from music service SoundCloud: this one, on their troubles with Mongodb (which we also use) and this one, about how they fulfilled their requirements using MySQL.

The moral of both our stories is clear: think about your data, understand your performance bottlenecks, and use the right tool for the job.


Tandem by SingleHop Touches Down

We have always had a very successful reseller program within SingleHop. The goal from its creation was to always enable our resellers with the greatest amount of resources and complete autonomy. We want our resellers to look and feel like enterprise companies while being able to take advantage of our wholesale prices and white label technology. As we as a company have continued to grow and increase our product line we have passed those advances on to our resellers. This has never been more evident than the redesign of Tandem by SingleHop.

If you are unfamiliar with the term tandem as it pertains to skydiving is a very simple concept. A novice jumper is literally harnessed to a veteran jumper in order to make sure experience and knowledge trump fear and nervousness. Our Tandem Reseller program works in a very similar manner.

SingleHop’s resellers are given absolute complete control over their hardware, which in turn allows their clients to have complete control as well. We also understand the importance of added value when running a business which is why we offer a number of perks other web hosting companies use as additional add-ons and premium costs. Our client portal LEAP3 is the industry’s fastest and most robust and can be completely white labeled for our Tandem Resellers.

The principal product for our resellers over the past few years has been dedicated hosting. We are thrilled to announce that we have now tripled the amount of products that are available for reselling! Tandem clients are now able to sell cloud and shared hosting! We know that both cloud and shared hosting are rapidly growing areas and hope that our clients are able to take full advantage of them!

 

 


The LEAP3 Release Party

Who doesn’t love a good party, right? Well you’ll be happy to know that SingleHoppers know how to party!  A few months ago when we attended  Cloud Expo in Santa Clara, CA we threw a rather large release party for LEAP3!

Not only was LEAP3 the largest product launch in the history of SingleHop, we did it while 3000 miles away from home! As you can probably imagine this took a tremendous amount of hard work and strategic planning. Cloud Expo had roughly 9,000 attendees and hundreds of exhibitors. The challenge? How to stand out in the crowd…

Fortunately for us, we have a very recognizable brand and a strong history of being a leader within the industry when it comes to automation and product development. So through countless hours on the exhibition floor speaking to everyone from graduate students to chief technology officers are team did an amazing job explaining and highlighting the benefits of the LEAP platform.

In order to show our appreciation for not only our team, but those attendees who spent time and energy listening to and watching live demos of LEAP3 we threw a massive party! A huge thanks goes out to Andrew Munz who was mastermind behind this event.

Without any further ado, here is the behind-the-scenes footage of our LEAP3 release party!

PARTY HERE


Cloud & Dedicated Server Hosting Together

In order to stay ahead of the curve and hopefully our clients needs and wants, we at SingleHop hold product development as a top priority. Keeping our hand on the pulse of industry changes as well as competitors’ innovations is how we have continued to grow at such a rapid rate (Over 7,900% over the past three years).  One of the biggest challenges within the world of product development is coming up with a name that is unique yet accurately conveys the product’s purpose or mission. Everyone wants a name that pops, a name that’s easy to remember, and if you’re lucky a name that becomes a brand within a brand (iPhone to Apple).

One of the latest products to come out of the SingleHop laboratory is a little something we like to call the ”Dynamic Server.” I know what you’re thinking, “what kind of name is that?” And “what exactly is a Dynamic Server?” The product is the name and the name is the product!

Dynamic Servers combine the flexibility behind cloud computing with the real deal resources of a true show dedicated server. That being said, I think you know why we went with “Dynamic Server.” Can you say the best of both worlds?  Now don’t you worry, just because this is a new product, it does not mean you are locked int one type of hardware or operating systems. The entire deployment process is completely automated, per usual.

The flexibility within the virtualization of a Dynamic Server allows the client complete control over a number of moving parts: CPU cycles, memory, and storage. Similar to a traditional cloud instance, the Dynamic Server’s resources can be adjusted in real time by using our client portal, LEAP.

To see hardware specifics as well as detailed resource availability click here.

 

 

 


The Man Behind the Machines

I recently had a chance to talk to  Dave Szczur, our Director of Facilities here at SingleHop. Or as I like to call him the “Man Behind the Machines!”

Where are you from?

Chicago, born and raised.

Were you a computer kid? What was your first computer?

Absolutely. First used was a Commodore 64. First I ever personally owned was a custom built 66MHz Intel overdrive w/ 16MB ram, a 4MB Triton SVGA card, and 850MB HD.

How long have you been with SingleHop?

It will be 4 years this summer.

How much as changed since the early days?

A LOT. I started as the first DC tech, before that admins took care of everything. We now have 18 DC techs and growing to watch over our infrastructure and hardware needs, even though our automation and remote capabilities are much stronger than they were in years past.

What are your core responsibilities?

I keep the data centers staffed, handle scheduling and personal needs of the DC techs, handle all hardware orders, vendor relations, manage inventory with the help of NOC managers, deployments of new data centers, structure cabinet layouts, policies and procedures for the DC techs, and help in the planning stages and hands-on for large deployments or physical migrations. I also fill in for techs on vacation or sick days wherever I can. If the data center is busy, I am probably there. Basically anything hardware related with SingleHop is my gig.

What are the hot topics in the world of data centers right now?

With the world economy being where it is, cheap power and green cooling solutions is where it’s at!

What can we expect from SH in 2012?

New DC in PHX! Virtual load balancing, new server types (Intel E5 dropping soon!)

What do you do when you’re not managing nearly 10,000 servers?

I have a beautiful 10-month old daughter who takes up nearly all of my free time. Aside from family and work, I try to game and upgrade my rig whenever possible. I am also looking for a new band to sing in which I have absolutely no time for.

 


Co-Founder, Dan Ushman on SYS-CON.TV

With nearly 9,500 attendees at Cloud Expo in Santa Clara this year, it was a near miracle we were able to get Dan Ushman and the Conference Chair, Jeremy Geelan together for a few minutes to discuss all things SingleHop.  The event was a huge success for the entire SingleHop team!

Geelan is an industry staple and quite the emcee! Below is except from the interview and as well as link to the interview on SYS-CON.tv

“The cloud is more of a concept – it’s the idea that you can increase and decrease and scale based on what you need at the moment,” noted Dan Ushman, Co-Founder of Singlehop, in this SYS-CON.TV interview with Cloud Expo Conference Chair Jeremy Geelan at the 9th International Cloud Expo, held Nov 7-10, 2011, at the Santa Clara Convention Center in Santa Clara, CA. In addition, Ushman discusses Singlehop’s launch of a cloud computing and infrastructure platform, autoprovisioning dedicated servers, and more.”

Full Video Here


The Holiday Miracle of IaaS

Working in an industry where just about everyone you meet could be or is a potential client, can get a bit tricky at times. It’s funny how many holiday party conversations I have found myself apart of over the past few weeks that have included, “So Kevin, what do you do?” (Which I think is pretty normal).  However, unless the inquirer works in the tech business,  “Oh, I work for dedicated and cloud web hosting company” is usually met with a confused look or a “ohhh, ok, that sounds like fun.” At which point I start raddling off the Cliffs Notes version of the web hosting industry between sips of eggnog.

I understand though, the average user clicks and clicks his/her way through their day and things just work. Apps just load, emails are just sent, and reports just run, like magic, right? Not quite.  So for all of you IT techs, system admins, developers, and programmers alike, I salute you and think of you every time I hear these comments!

At SingleHop we provide an extensive list of products and services for companies of all sizes.  We are a full Infrastructure-as-a-Service provider with nearly 10,000 servers in two different Chicago-land data centers. We are a leader in dedicated and cloud hosting which is exactly what I told a small business owner I recently met who had no idea our industry, let alone our company existed! He exclaimed “wait a minute, I could get rid all of the constant stress about our network going down or losing valuable data because I don’t know what I’m doing?” Yes sir, yes sir you can! He looked like he had just seen a holiday miracle right before his very eyes!

The NY Times recently ran a story about a Chicago-based business that nearly went under water, literally, but never feared losing data because they outsourced their servers. The lesson here is to get rid of those servers sitting in a dusty closet and let the professionals care for and run your IT operations!

 


Your Business and Our Infrastructure

Specialization. It’s everywhere. Think about it, how did you or the person behind you in line order your coffee this morning? “Grande, soy, dry, cap,” sound familiar? What happen to “I’ll take a large black coffee”?  This type of specialization stretches far beyond your corner coffee shop, I promise!

The chances are that your business has a specialization or a defining factor that separates it from your competitors.  Whether this is a product or service, your focus and main objective is to make sure it’s better than the rest, right? This is where we come in to play.  We want to make sure you get to spend as much time and energy on your product and/or service as humanly possible and less time, energy, and money  on worrying about hardware updates or network configurations.  This is one of our specialization offerings, Infrastructure-as-a-Service.

So what exactly is IaaS? Traditionally, IT infrastructure has been handled by internal IT departments which requires employees to physically install and configure each component and manage the datacenter or housing required to keep these systems online. This is a huge undertaking that comes at a high cost that will only continue to increase as technology continues to become more complex. IaaS outsources all these moving parts off site to a solutions provider like SingleHop.

There are some obvious benefits to leveraging Infrastructure-as-a-Service:

  • Decreased capital expenditures
  • Avoid writing big checks or getting into long term datacenter space contracts
  • Avoid the internal struggles to receive the appropriate amount of funding for such spending
  • Reduce in-house staffing and replace it with an automation platform

On the development and system integrators side of the business, IaaS is a huge strategic edge! Developers are able to spin up and spin down testing environments without again, waiting for a server to be shipped, or waiting for a datacenter tech to rack a server. Instead, they deploy these environments with literally a click of a button. This type if benefit also holds true with scalability…Does the application need more RAM? No problem. Need more disk space, again no problem!

As far as risk goes, there is less risk in temporarily using cloud resources as apposed to dropping thousands of dollars on a server that may not end up working as intended. At SingleHop, we utilize our own cloud infrastructure in these same ways. Developers are able to deploy test environments without even talking or requesting something through our tech or infrastructure teams. It is a huge time and money saver!

IaaS is growing in popularity because of its importance to the bottom line of nearly ever business. I can’t actually think of a single business, whether in technology or not, that could not benefit from IaaS.  Currently 24% of large enterprises with cloud experience are already using IaaS, and an additional 37% are expected to adopt it within the next 2 years.  With the continuation of specialization across every industry, it’s important to leverage others’ specialization while improving your own.  After all, if your company manufactures widgets, you work on your widgets while we work on your IT infrastructure.


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