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    Very informative! Thanks!

    Posted by Alex Farnsworth on October 18, 2013 Reply

    I love the way you worded that, “friction”. Reducing the friction makes it easier for the user to slide right one through as a new potential client. Always thought some of these things to be true, nice to have data. Great job :D

    Posted by Ryan on December 9, 2013 Reply

    Nice job Lisa. I’m amazed that changing “you” to “my” on the CTA button resulted in a 90% conversion increase. I’m going to test that one!

    Posted by Heather Sloan on December 27, 2013 Reply

    Lisa I’m a big fan of these types of changes – many of which are very easy to make. What I think is important to add in the case of forms is that even if there is a reason to ask for more information, often much of this information is not needed initially and can be gathered over time. For example in an account set up process for a free tool, all that is usually needed is an email address and password. Additional profiling information can be gained later.

    Posted by Hartland Ross on January 6, 2014 Reply

    Lisa, you mined some great topics that will surely resonate with many!
    I’m curious to learn more about the sampling methods used to arrive at these results.
    Where can I learn more ?…the resources provided take me to generic sites…can you direct me to the sources…thanks in advance!

    Posted by Giancarlo Brotto on January 12, 2014 Reply

    Great Infographic… It is amazing how the slightest changes to your call to action to change the effect. If you told me it was true without the data to back it up, I would have a hard time believing it.

    Posted by Jason Fox on January 15, 2014 Reply

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