Google Caffeine Part 2. How to take advantage of Google's recent changes to improve your SEO.

Hello again, a few days ago I published a post explaining two key differences in the new Google Caffeine algorithm change.

Here at SingleHop SEO is extremely important. While most of our dedicated server customers come to us from word-of-mouth, Google still is one of the key drivers of growth. Today I want to walk through some of the ways that webmasters can take advantage of these new changes and optimize their online SEO.

Apart from how Google ranks your page based on speed and age, there are a few other changes to Google’s new system:
-       Google is now faster as a spider, too. GoogleBot can spider more websites more frequently, and thus is able to provide more relevant results for current event queries. This fluidity in results will cause some ruffled feathers in the business world, as newer products may be ranked higher displacing older ones.

Naturally, never missing a beat, the marketing and webmaster teams at SingleHop have been hard at work trying to keep our rankings strong by making changes to our website. We’ve found that there are a number of things that webmasters can do to improve their search engine rankings. So without further ado, here are some of the things you can do to help your website under Google’s new algorithm:
-         Intelligently paralyze your resource URLs. By this, I mean pull all resources (images, CSS files, javascript, etc.) from their own hostnames. Move your images to, for example, images.yourdomain.com, and your CSS files to css.yourdomain.com. By using separate hostnames, you enable your browser to make additional simultaneous connections, increasing the speed at which your website is downloaded. However, be careful when doing this. Any javascript files that are loaded in your header tags need to be downloaded from your primary hostname, the same one your index file is in. That is because most web browsers will not start to render the website until they have executed
-         Minimize your CSS and JS. Do it for your HTML if possible. This will reduce the overall file size that you are sending and that will increase the speed at which your site is downloaded.
-         Avoid using duplicate URLs to pull the same content. If you downloaded an image from www.yoursite.com/blah.gif <http://www.yoursite.com/blah.gif> don’t call the same image later as yoursite.com/blah.gif <http://www.yoursite.com/blah.gif>  too… This will cause two duplicate requests when the browser has already downloaded it.
-         Enable mod_gzip or mod_decompress on your web server to further compress your files.
-         Enable caching on your web server as well as properly setting “last modified” tags and making them accessible to search engines via HTTP headers.
-         Use a CDN to host large images and cache them geographically. There are many inexpensive CDN options out there. If your site is graphic intensive, this will help.
So, I’m not the world most experienced SEO guy and I don’t understand all the details like some might, but from what I can tell; Google’s latest update offers a breath of enhancements for the end-user and some new challenges for businesses. A business now has to have a better optimized site (in terms of performance) than they did before. Rankings are no longer based on content and link structure alone, but also the longevity of the enterprise and domain name. Finally, the quality of content becomes much more important and keeping content up-to-date with regular news becomes more and more critical to ones rankings. PageRank is still largely a very-well kept secret, but with every update Google does shed some light on the changes made, and thus how it worked before.

Thanks for reading and I hope that you found this informative. And if you happen to be looking for world-class database hosting or any other kind of high-end hosting solution, give our sales chat a whirl, we promise it will be worth your while!