Apr 26, 2013
Sean Foote

Though fairly new when looking at the long span of advertising in general (a few decades as compared to thousands of years), online display advertising follows a lot of the same general concepts of other forms of advertising. Let’s look at the seven best advertising practices and apply them to the online space. KNOW. Your […]

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Feb 4, 2013
Dan Ushman

Everyone here at SingleHop enjoys talking about transparency—which is good because we get asked a lot about our innovative and apparently industry-leading approach to transparency and accountability. Much of the attention began early last year when David Strom, writing in the highly regarded tech pub ReadWrite authored an article about our policies that carried the […]

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Dec 19, 2012
Matt Kuikman

Welcome back to the third and final phase of your keyword strategy training. In this epic conclusion of phase I and phase II of this keyword research series, we’ll focus on the import discipline of keyword management. After all, managing your keywords and monitoring your ranks is an important measure of success in SEO. So […]

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Dec 13, 2012
Matt Kuikman

Welcome back to phase II of your keyword strategy training. In this continuation from the last post, we’ll focus on how to perform keyword research. Research is crucial to the success of your website, and it is here where you will need to determine which keywords are right for you. But make no mistake, the […]

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Nov 29, 2012
Matt Kuikman

Welcome back to the world of Search Engine Optimization. This time around we’re going to dive into the art and science of keyword research. Yes, that’s right, by the time you’re done with this 3 part article you will be a Keyword Research Ninja… OK maybe not quite a ninja, but you’ll be a lot […]

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Oct 30, 2012
Dan Ushman

Executive Summary: Infrastructure as a Service consists of physical or virtual computers. The virtual machines form what is commonly known as “the cloud” through simulating the processes of physical servers. Estimates of the space savings from the virtualization of physical servers range anywhere from a factor of 20:1 to 40:1. This software simulation allows the […]

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Oct 26, 2012
Dan Ushman

This is Part Two of a two part series – to see the first article, “Making the Business Case for Infrastructure – Part I: Rent or Buy? (Capex vs Opex)”, click here – In this section, we’re going to discuss the world that CFO’s live and breathe in. But don’t be alarmed – even if […]

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Oct 15, 2012
Dan Ushman

There’s a rent or buy dimension to infrastructure decisions, and the direction you go has significant long term implications for a company, so it’s important to know the difference between the two. You can think of it like a car. Should you buy or lease? There are reasons why you’d do either. It’s a similar […]

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Sep 13, 2012
Dan Ushman

by Matt Kuikman (Click here to see Part One) Alright readers, rest assured your voices have been heard. You wanted to know more about SEO; so that’s exactly what we’re going to give you. That’s why we’ve decided to publish a collection of blog posts that dive into more detail about effective SEO that you […]

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Aug 20, 2012
Dan Ushman

In the Internet infrastructure world, technical dependability has always and will always be king. The importance of reliability is akin to the very existence of a provider in the first place. Nothing can trigger the equivalent of a run-on-the-bank like an extended outage or frequent pattern of downtime. We know that is important, but to […]

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