Jul 19, 2013
Deanna Swanson

Do the words Job Fair conjure up images of suits and sweaty palms in a ballroom or school gymnasium? Eeesh! No fun, for anyone, even the ones who say they are having fun- they’re lying. But wait, there is an alternative! SingleHop recently participated in a recruitment event that was designed to bring emerging companies and talented […]

Jul 8, 2013
David Dunlap

SoftLayer is a fascinating company in that it enjoys closing the loop. I think when the founders of SoftLayer left The Planet to form a new hosting company they probably did not believe the two companies would be back together again. And yet several years later, SoftLayer and The Planet merged. There is another circle […]

Cloud Mainframe
Jul 5, 2013
Sean Foote

Many marketers have lost faith in display advertising. The detractors say it is “branding” that folks no longer pay any attention to. I am here to tell you to that it is very much still viable form of advertising that every business should consider regardless of if they are B2C or B2B. Below are 5 […]

Display Advertising
Jun 28, 2013
Rick Talavera

As in any company, our engineering team at SingleHop is the most important group of the bunch. We make the the automation happen and admins jobs scalable to thousands of servers. We provided the client initiated reboot and automated server provisioning platform. The list of tools that make SingleHop one of the best IaaS platforms […]

Boot Strapping
Jun 16, 2013
David Dunlap

IBM’s decision to buy out SoftLayer brings a lot of interesting intersections to light when it comes to traditional enterprise level computing, merging with the fairly new business model of automated infrastructure-as-a-service (IaaS) computing. SoftLayer’s business model centers on two products: dedicated servers and cloud computing. From there, we add managed services and various levels […]

Merger Ahead
Jun 14, 2013
Dan Ushman

I’m sitting here writing this post while reflecting over the last few years. “Wow,” I think, “there has been a tremendous amount of hype about ‘the cloud.’” And there has been, be it how it saves money, speeds up prototyping, reduces time to market and increases efficiency on a number of levels. Honestly, unlike most […]

Jun 7, 2013
Matt Kuikman

This is the part where the training wheels come off and I impart a little bit of higher level paid search strategy that you can try to use on your own campaigns. If you’re not quite here, then perhaps go back and check out my previous two blog posts in this series. However, moving forward, […]

Markers on Mirrors Smart
May 31, 2013
Matt Kuikman

In the last article we started things off with the basics of paid search. Now it’s time to take a deeper dive inside the inner workings of paid search.  Here is where we’ll learn the importance of quality scores, match type, and the proper way to set your bids. Knowing these elements and how they […]

May 24, 2013
Matt Kuikman

In past articles we’ve gone to some pretty good lengths to teach you search engine optimization tips for optimizing your website to rank well in Google’s organic rankings.  However, organic search is just one aspect of search marketing.  So that’s why I’m changing things up a little this time. Today we are going to discuss […]

May 16, 2013

As the world wide web continues to evolve, so does search engine optimization. Techniques learned and employed over several years can be made obsolete by a single update to Google’s ranking algorithm. It pays to stay ahead of the trend so that your hard work isn’t destroyed by unexpected penalties. Here are seven ideas that […]