Sep 3, 2013
Sean Foote

If you have a web site, or just about any web presence, and you aren’t using retargeting as part of your cross channel strategy, you are missing the boat.  Retargeting is hands down, the most efficient and cost effective way to drive leads and e-commerce sales, while also promoting brand awareness. A handy digital marketing […]

Always be Selling
Aug 27, 2013
Chris Locke

If the campaign for cloud infrastructure keeps failing, it’s time to try a new strategy. Too many IT heroes fall because they don’t know how to talk to a CFO. IT and finance employ languages as different as C++ and Ruby. Virtualization and cloud IaaS may be exactly what your organization needs, but you must […]

How Your CFO Will Learn to Stop Worrying and Love the Cloud
Aug 23, 2013
Dan Ushman

With all of the hype surrounding cloud nowadays, it’s easy to get a bad case of tunnel vision while researching infrastructure platforms for your business. Many businesses focus so much on cloud that they sacrifice the optimum environment for the sake of using the cloud. In this blog post, I am going to make a […]

Hybrid Cloud
Aug 16, 2013
David Dunlap

A little part of me dies inside whenever I hear people liken cloud computing to the power grid or some other utility. There are of course some definite similarities. When we plug something into an outlet we expect the power to work. Once started, utilities offer high availability of services.  Some forms of cloud computing […]

blog_utility
Aug 2, 2013
David Dunlap

Words are tools we use to describe ideas and the world around us. Often times we can find a word whose description is a perfect fit for the concept we are trying to imply. Depending on the connotation, we might believe that the word, even if it’s a perfect fit, might be a way to […]

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Jul 30, 2013
Chris Locke

Welcome to my second post of the Finance in the Cloud blog series. In my first post, I described why CFO’s should love the concept of virtualization. With virtualization, IT infrastructure and fixed asset investments are maximized by utilizing as much of the computing power as possible. But let’s face it, the move to virtualization […]

Finance in the Clouds
Jul 19, 2013
Deanna Swanson

Do the words Job Fair conjure up images of suits and sweaty palms in a ballroom or school gymnasium? Eeesh! No fun, for anyone, even the ones who say they are having fun- they’re lying. But wait, there is an alternative! SingleHop recently participated in a recruitment event that was designed to bring emerging companies and talented […]

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Jul 8, 2013
David Dunlap

SoftLayer is a fascinating company in that it enjoys closing the loop. I think when the founders of SoftLayer left The Planet to form a new hosting company they probably did not believe the two companies would be back together again. And yet several years later, SoftLayer and The Planet merged. There is another circle […]

Cloud Mainframe
Jul 5, 2013
Sean Foote

Many marketers have lost faith in display advertising. The detractors say it is “branding” that folks no longer pay any attention to. I am here to tell you to that it is very much still viable form of advertising that every business should consider regardless of if they are B2C or B2B. Below are 5 […]

Display Advertising
Jun 28, 2013
Rick Talavera

As in any company, our engineering team at SingleHop is the most important group of the bunch. We make the the automation happen and admins jobs scalable to thousands of servers. We provided the client initiated reboot and automated server provisioning platform. The list of tools that make SingleHop one of the best IaaS platforms […]

Boot Strapping