Dec 3, 2013
Adrienne Wicklund

Albert Einstein once defined insanity as the means of doing something over and over again but expecting different results. In a vast technology industry with a rapidly growing company, it only makes sense that we take Einstein’s words to heart. We cannot expect that doing the same things over and over again will allow our […]

Changing Industry
Nov 29, 2013
Deanna Swanson

Who are we? This is such a simple question, with such a complex answer. Folks here at SingleHop each describe our environment in different ways, but trends emerge when you listen for a while. Here are some of the trends that I have recognized since joining the team. We are incredibly open, which like everything […]

Being Singlehopper
Nov 26, 2013
Lisa Margetis

Banner ads are everywhere. So much that most of us have “banner blindness.” Yep. That’s a thing. We have become so used to them, that blocking them out (or anything that sort of looks like them) has become a subconscious behavior. So when the average user is over saturated with all things advertising, how do you […]

Banner Best Practices
Nov 15, 2013

I was asked to write a blog, and my initial reaction was that I will write one proclaiming benefits on the cloud, cloud storage, IaaS, or some other term that happens to be in vogue today. Hey, I can even do a list of top ten benefits of something – those seem to be everywhere. […]

Accounting Woes
Nov 8, 2013
Matt Kuikman

What is culture? This is a question that every organization at some point will find itself trying to answer. Many will get fooled into thinking that it can simply be created by providing a “fun” work environment for employees via a ping pong table and a couple of cold ones to enjoy on Beer Fridays. […]

Culture by Numbers
Nov 5, 2013
Sean Foote

Anyone that is in digital marketing today understands the challenge of measuring performance across attribution. Especially if you are in the B2B market, how often have you seen a prospective client not be diligent in qualifying you as a partner? I would wager not very often. Anyone can and usually will revisit your site multiple […]

Digital Marketing Attribution
Oct 31, 2013
John Jones

If you’re responsible for the energy and ultimately the performance of your team, how concerned are you about the culture of your company? Do you know what your company’s culture is? If you haven’t assessed this and established what the desired environment should be, you might be in trouble. Disclaimer: If you haven’t seen the […]

Jack Knows Company Culture
Oct 25, 2013
John Jones

Are you a part of a business that offers some kind of service or solution? If you’ve answered, “Yes” then answer this question next, “What is your ideal customer profile?”  Lionel Richie sang a passionate song about the pursuit that every salesperson asks, “Hello! Is it me you’re looking for?… …I’ve just got to let […]

Hello am I the Salesperson You're Looking For?
Oct 4, 2013
John Jones

If you were asked to draw a diagram, on a piece of paper, of how you plan to achieve your goals, would you be able to? One step further, could you do it simply? If not, that’s a problem. It’s called a success sketch diagram. It may seem very rudimentary, but in my years in […]

Success Sketching
Sep 27, 2013
Eleni George

The moment I left, I knew I would be back… I knew it was only temporary when I accepted a position, at a smaller host, as a one-woman Customer Service Department. I told myself, “Self, you are not a traitor, these people are hardly competitors.” On that bittersweet day in April, 2012, I left SingleHop […]

The Lost Year