Aug 22, 2014
Sean Foote

Due to my direct experience with inbound marketing (content marketing) and paid media digital channels, such as Display and Retargeting, I have intimate knowledge on how to move someone along the “buyer’s journey.” But as a digital marketer and a professional that leans on digital channels to produce tangible results, I have found it is […]

Thought Leadership
May 27, 2014
David Dunlap

The Brethren of the Coast, more commonly known as pirates, innovated society in several ways and many of their values have continued on today. More importantly, the pirates of the New World were able to find success against overwhelming odds and thrived in an incredibly hostile environment. The stories of their courage and skill almost […]

Pirates and Business
May 13, 2014
Sean Foote

There are many things to consider when planning a cohesive cross-channel marketing strategy. Not only what to consider, but also when to consider it can be the key to success and getting optimum ROI on your marketing investments. These decisions and overall scope across channels can be overwhelming – even for the experienced marketer. This […]

Attribution and Marketing Infographic
May 6, 2014
Dan Ushman

Next time you walk through a major electronics store, take a moment to look at the plethora of Internet-connected gadgets we can use every day. There’s an incredible amount of innovation happening here by both new upstarts and existing giants. Everything now-a-days seems to have a CPU and connection — from TVs to thermostats, smoke […]

Internet of Things
Apr 11, 2014
David Dunlap

I am a big believer when it comes to hands on experience. There are just some things that must be felt. Entrepreneurship is one of those things. You will never truly understand everything that encompasses the process of developing an idea from passing thought to fully realized product, until you go out and do it. […]

Campus 1871
Feb 28, 2014
Sean Foote

Affiliate Marketing has traditionally been a B2C marketing channel. This makes sense given that affiliate messaging has historically been largely promotional in nature. That messaging has catered to smaller impulsive buying decisions (consumer products) that do not require much, if any, due diligence. However, few businesses that plan to stay in business long make purchasing […]

Affiliate Marketing
Feb 14, 2014
Dan Ushman

How many cloud and infrastructure providers tout technical support as the main and only reason to sign up with them? You’ve read it a hundred times and a hundred different ways. They all say the same thing: “we offer great support.” And I’m sure many of them do, but that’s not really my point. Read […]

Best Fit
Feb 10, 2014
Sam Bowling

  No one can predict when disaster will strike, human, natural, or otherwise. Without a disaster recovery plan in place, businesses could not only lose revenue and data, but potentially go out of business. According to the Ponemon Institute’s Cost of Downtime study, some of the primary sources of downtime reported include: UPS battery failure, accidental/human error, cyber-attack, equipment failure, […]

Infographic Disaster Recovery
Jan 21, 2014
Stephanie Crets

Ever since the revelation of PRISM last summer, many European companies using U.S.-based cloud computing providers have been very nervous. They fear their data is no longer protected within the cloud if the prying eye of the NSA (National Security Agency) has access to it. The levels of trust in the U.S. market are starting […]

Trust in Europe