Sean Foote

Sean Foote

Mr. Foote has over 15 years of collective professional experience with a background in: marketing (inbound and direct), business development, print and web design, web development, environmental graphics, photography, operations and sales. Sean has facilitated a broad array of creative projects from conceptualization through implementation; from marketing plans that reach across all channels, to large scope design and marketing projects like complete rebrands.

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Articles by Sean Foote

Aug 22, 2014
Sean Foote

Due to my direct experience with inbound marketing (content marketing) and paid media digital channels, such as Display and Retargeting, I have intimate knowledge on how to move someone along the “buyer’s journey.” But as a digital marketer and a professional that leans on digital channels to produce tangible results, I have found it is […]

Thought Leadership
May 13, 2014
Sean Foote

There are many things to consider when planning a cohesive cross-channel marketing strategy. Not only what to consider, but also when to consider it can be the key to success and getting optimum ROI on your marketing investments. These decisions and overall scope across channels can be overwhelming – even for the experienced marketer. This […]

Attribution and Marketing Infographic
Feb 28, 2014
Sean Foote

Affiliate Marketing has traditionally been a B2C marketing channel. This makes sense given that affiliate messaging has historically been largely promotional in nature. That messaging has catered to smaller impulsive buying decisions (consumer products) that do not require much, if any, due diligence. However, few businesses that plan to stay in business long make purchasing […]

Affiliate Marketing
Nov 5, 2013
Sean Foote

Anyone that is in digital marketing today understands the challenge of measuring performance across attribution. Especially if you are in the B2B market, how often have you seen a prospective client not be diligent in qualifying you as a partner? I would wager not very often. Anyone can and usually will revisit your site multiple […]

Digital Marketing Attribution
Sep 3, 2013
Sean Foote

If you have a web site, or just about any web presence, and you aren’t using retargeting as part of your cross channel strategy, you are missing the boat.  Retargeting is hands down, the most efficient and cost effective way to drive leads and e-commerce sales, while also promoting brand awareness. A handy digital marketing […]

Always be Selling
Jul 5, 2013
Sean Foote

Many marketers have lost faith in display advertising. The detractors say it is “branding” that folks no longer pay any attention to. I am here to tell you to that it is very much still viable form of advertising that every business should consider regardless of if they are B2C or B2B. Below are 5 […]

Display Advertising
Apr 26, 2013
Sean Foote

Though fairly new when looking at the long span of advertising in general (a few decades as compared to thousands of years), online display advertising follows a lot of the same general concepts of other forms of advertising. Let’s look at the seven best advertising practices and apply them to the online space. KNOW. Your […]

Feb 8, 2013
Sean Foote

The needs of a small or medium sized business with expectations for rapid growth usually incorporate three main factors: security, scalability and simplicity. Think about it. A small business typically lacks the necessary resources to build out real infrastructure. Those limited resources are centered around both the required personnel and cash flow to implement what […]