Matt Kuikman

Matt Kuikman

Some say SEO is a science. Some say it's an art. As the SEM & analytics specialist, Matt says if it's science, then it's not an exact one, as the laws of search remain unknown. And if it's art, then it's open to interpretation, as the sole critic is the Search Engine. Either way you slice it, Matt is just a mad scientist that really knows how to paint. In a little over one year's time he has greatly expanded SingleHop's SEO efforts taken them from page 8 to being ranked in the top 3 on page one of Google for their number one keyword in a highly competitive market.

Matt also manages paid search. So more science and less paint. He runs a tight ship of keywords and creatives, and all his ads are A/B tested and designed to get the most return on the investment. Finally, he oversees the analytics setup and analysis, and contribute a countless number of creative marketing ideas including campaigns, creatives, blog posts, promotions, and link worthy material.

And in his spare time Matt makes some wicked home brews. You can find him on .

Articles by Matt Kuikman

Nov 8, 2013
Matt Kuikman

What is culture? This is a question that every organization at some point will find itself trying to answer. Many will get fooled into thinking that it can simply be created by providing a “fun” work environment for employees via a ping pong table and a couple of cold ones to enjoy on Beer Fridays. […]

Culture by Numbers
Sep 10, 2013
Matt Kuikman

Are you creative? Like many other people, you might feel inclined to answer this question with a “yes” or a “no”. But what you might be surprised to learn is that when it comes to creative problem solving, everyone is capable of it. Creative problem solving isn’t a trait; it’s a process. One of the […]

The Truth About Creative Problem Solving
Jun 7, 2013
Matt Kuikman

This is the part where the training wheels come off and I impart a little bit of higher level paid search strategy that you can try to use on your own campaigns. If you’re not quite here, then perhaps go back and check out my previous two blog posts in this series. However, moving forward, […]

Markers on Mirrors Smart
May 31, 2013
Matt Kuikman

In the last article we started things off with the basics of paid search. Now it’s time to take a deeper dive inside the inner workings of paid search.  Here is where we’ll learn the importance of quality scores, match type, and the proper way to set your bids. Knowing these elements and how they […]

sem_adwords
May 24, 2013
Matt Kuikman

In past articles we’ve gone to some pretty good lengths to teach you search engine optimization tips for optimizing your website to rank well in Google’s organic rankings.  However, organic search is just one aspect of search marketing.  So that’s why I’m changing things up a little this time. Today we are going to discuss […]

delicious
Mar 22, 2013
Matt Kuikman

Awhile back my boss asked me to lead up creating a blog program for our company. Having only written a few posts in my time, I immediately realized I had a lot to learn. After-all, if I was going to be advising other people at my company on how to write great blog posts, then […]

blog_behind_bloga
Jan 31, 2013
Matt Kuikman

For those of you familiar with the craft beer industry, you know we have some amazing breweries here in the Midwest, and arguably one of the best in the country – Three Floyd’s Brewing. Three Floyd’s is located in Munster, Indiana, and what’s particularly fascinating about this brewery is that every year they release a […]

beertap
Dec 21, 2012
Matt Kuikman

Hey everyone, unfortunately it would seem that this holiday season someone has decided to take it upon themselves to be a Grinch and make it appear as though we are invoicing clients for tablets from apple.com. Trust us, we’re not. But we are looking into whoever is. Please be sure not to click any links […]

thumbnail
Dec 19, 2012
Matt Kuikman

Welcome back to the third and final phase of your keyword strategy training. In this epic conclusion of phase I and phase II of this keyword research series, we’ll focus on the import discipline of keyword management. After all, managing your keywords and monitoring your ranks is an important measure of success in SEO. So […]

thumbnail
Dec 13, 2012
Matt Kuikman

Welcome back to phase II of your keyword strategy training. In this continuation from the last post, we’ll focus on how to perform keyword research. Research is crucial to the success of your website, and it is here where you will need to determine which keywords are right for you. But make no mistake, the […]

thumbnail