Matt Kuikman

Matt Kuikman

Some say SEO is a science. Some say it's an art. As the SEM & analytics specialist, Matt says if it's science, then it's not an exact one, as the laws of search remain unknown. And if it's art, then it's open to interpretation, as the sole critic is the Search Engine. Either way you slice it, Matt is just a mad scientist that really knows how to paint. In a little over one year's time he has greatly expanded SingleHop's SEO efforts taken them from page 8 to being ranked in the top 3 on page one of Google for their number one keyword in a highly competitive market.

Matt also manages paid search. So more science and less paint. He runs a tight ship of keywords and creatives, and all his ads are A/B tested and designed to get the most return on the investment. Finally, he oversees the analytics setup and analysis, and contribute a countless number of creative marketing ideas including campaigns, creatives, blog posts, promotions, and link worthy material.

And in his spare time Matt makes some wicked home brews.

Articles by Matt Kuikman

Mar 22, 2013
Matt Kuikman

Awhile back my boss asked me to lead up creating a blog program for our company. Having only written a few posts in my time, I immediately realized I had a lot to learn. After-all, if I was going to be advising other people at my company on how to write great blog posts, then [...]

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Jan 31, 2013
Matt Kuikman

For those of you familiar with the craft beer industry, you know we have some amazing breweries here in the Midwest, and arguably one of the best in the country – Three Floyd’s Brewing. Three Floyd’s is located in Munster, Indiana, and what’s particularly fascinating about this brewery is that every year they release a [...]

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Dec 21, 2012
Matt Kuikman

Hey everyone, unfortunately it would seem that this holiday season someone has decided to take it upon themselves to be a Grinch and make it appear as though we are invoicing clients for tablets from apple.com. Trust us, we’re not. But we are looking into whoever is. Please be sure not to click any links [...]

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Dec 19, 2012
Matt Kuikman

Welcome back to the third and final phase of your keyword strategy training. In this epic conclusion of phase I and phase II of this keyword research series, we’ll focus on the import discipline of keyword management. After all, managing your keywords and monitoring your ranks is an important measure of success in SEO. So [...]

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Dec 13, 2012
Matt Kuikman

Welcome back to phase II of your keyword strategy training. In this continuation from the last post, we’ll focus on how to perform keyword research. Research is crucial to the success of your website, and it is here where you will need to determine which keywords are right for you. But make no mistake, the [...]

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Dec 11, 2012
Matt Kuikman

It’s easy this time of the year to get caught up in the holidays and all the celebrations you have with your family and friends. However it’s also the season of giving, and that’s why every year at SingleHop we take the time to help out and sponsor Christmas for families in need. This year [...]

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Nov 29, 2012
Matt Kuikman

Welcome back to the world of Search Engine Optimization. This time around we’re going to dive into the art and science of keyword research. Yes, that’s right, by the time you’re done with this 3 part article you will be a Keyword Research Ninja… OK maybe not quite a ninja, but you’ll be a lot [...]

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Nov 1, 2012
Matt Kuikman

If you’re reading this, then we can only assume your survived the night and are back for more! So today we’ll wrap our series (and promotion) with these two final gut wrenching stories of hacking, mishaps and tricks. So brace yourself, because we’ve saved these two for last. And remember, just because Halloween is over, [...]

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Aug 6, 2012
Matt Kuikman

Whether you’ve noticed it in the news or felt the results first hand, a lot has been changing in Google’s search engine results. They’ve been cracking the whip hard and many of their algorithm updates may influence your site’s rankings if you’re not careful. Therefore, here at SingleHop we’ve put together a short little summary [...]

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May 3, 2012
Matt Kuikman

There’s a new sheriff in town, and its name is SingleHop. That’s right; we are excited to announce the opening of our new data center in Phoenix, AZ. And since every sheriff needs a deputy, we have partnered with IO, our data facility management company and the leading provider of next-generation modular data center technology [...]

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